4.6 on Trustpilot
Scale Your E-commerce Brand to New Heights
Icarus Agency is your Google growth partner for E-commerce. Our tailor made Google strategies have helped over 200 brands scale to 6- and 7-figures a month.
Book a call
Trusted by
200+ Brands
Benefits
Why Brands Choose Us to Scale
Strategic Precision, Not Guesswork
We combine deep Google Ads expertise with an experiment-first mindset that backs every decision with data.
- Accounts built from scratch, tailored to product and market.
- No recycled strategies — we test angles, audiences, creatives.
- Strategy first: we don’t just launch campaigns, we scale with intent
Our Promise
No copy-paste setups. You get a growth strategy that gives your brand a real competitive edge.
Performance as Culture, Not Just a Service
We don’t run campaigns — we engineer profitable growth systems.
- Over €85M in client revenue generated through €25M+ in ad spend.
- Expert optimization across Performance Max, Shopping, Search, and YouTube.
- Weekly strategic reviews with transparent ROAS insights, scaling opportunities, and real-time market data.
Our Promise
A performance-obsessed team that treats your growth targets like their own KPIs.
Partnership for Sustainable Growth
We scale with brands, not just for them — driven by shared values and long-term alignment.
- Rooted in Stoic principles: clarity, ownership, and long-term thinking.
- We challenge, advise, and build alongside you as true strategic partners.
- No noise. No fluff. Just honest collaboration and forward motion.
Our Promise
A relationship built on mutual growth, trust, and a shared mission to win the long game.
Find Out How High We Can Take You
Ready to accelerate your growth with a reliable system and expert team? Book a free strategy call with Icarus Agency, and let’s chart a path to your e-commerce success.
Trusted by
200+ Brands
Services
We cover the full spectrum of Google Ads platforms to maximize your reach and ROI
Google Shopping Ads
Ready to accelerate your growth with a reliable system and expert team? Book a free strategy call with Icarus Agency, and let’s chart a path to your e-commerce success.
Google Search & Display Ads
Our team targets high-intent keywords with laser-focused search ads and uses display retargeting to re-engage potential customers across the web.
YouTube Ads
We produce and manage video ad campaigns to capture attention on YouTube, leveraging compelling storytelling to turn viewers into customers.
Performance Max Campaigns
As early adopters of Google’s Performance Max, we harness this AI-driven campaign type to find new converting audiences across all Google channels, optimizing in real-time for the best results.
Our approach
Our methodology truly drives superior results
This test–learn–scale cycle repeats continually, creating a feedback loop of improvement. It’s a growth system designed to adapt to market changes and keep your brand on an upward trajectory.
Step 1
Test
Step 2
Learn
Step 3
Scale
Beyond ads
A Holistic Growth System
We don’t stop at just running ads. Icarus Agency provides an ecosystem of support to ensure your business can handle and sustain the growth we generate
Conversion Rate Optimization
We advise on your landing pages, product pages, and checkout process to boost onsite conversion rates, ensuring the traffic we send translates into sales.
Back-end Support
Growth often reveals weak spots. We improve customer retention with email marketing and upsells, and reduce service pain points like disputes & chargebacks. Front-end growth + back-end stability = long-term success.
Performance Monitoring
You’ll receive clear, transparent reporting on results. We set up dashboards and regular check-ins, so you always know your ROI and can watch your business climb.
Let’s Build Your Growth System Together
Ready to accelerate your growth with a reliable system and expert team? Book a free strategy call with Icarus Agency, and let’s chart a path to your e-commerce success.
Trusted by
200+ Brands
Reviews
Our Trustpilot reviews
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About
Icarus Agency is an e-commerce growth partner founded by entrepreneurs who have lived through the highs and lows of online business. Our name comes from the Greek myth of Icarus – a lesson in finding the right balance. After experiencing soaring successes (millions in revenue) and humbling crashes in our own ventures, we learned one crucial truth: sustainable growth is a balance of ambition and caution.
Our founders, Henk-Jan & Jesper, started Icarus Agency to help other entrepreneurs avoid the fate of Icarus. We know when to scale aggressively and when to ease off the gas. By sharing the lessons from our own “Icarus stories,” we empower our clients to reach new heights without falling from the sky.
Today, Icarus Agency stands as a bold, innovative team of growth specialists. We pride ourselves on being young, driven, and laser-focused on results, while remaining grounded in humility and continuous learning (a nod to our Stoic inspiration). We treat our clients’ businesses as our own, operating as an extension of your team.
Our founders, Henk-Jan & Jesper, started Icarus Agency to help other entrepreneurs avoid the fate of Icarus. We know when to scale aggressively and when to ease off the gas. By sharing the lessons from our own “Icarus stories,” we empower our clients to reach new heights without falling from the sky.
Today, Icarus Agency stands as a bold, innovative team of growth specialists. We pride ourselves on being young, driven, and laser-focused on results, while remaining grounded in humility and continuous learning (a nod to our Stoic inspiration). We treat our clients’ businesses as our own, operating as an extension of your team.
Team
Meet the team
Media Buyer
Guy
The Backbone of Balance
Reliable, strategic, and adaptable. Whether it’s refining performance or lifting team spirit, Guy ensures campaigns — and the people behind them — stay balanced, focused, and successful.
Media Buyer
Roger
The Enthusiastic Communicator
The energy of the room — and the sharp mind behind it. Roger blends passion with precision, ensuring clients feel heard while campaigns stay optimized and ahead of the curve.
Media Buyer
Gian
The Launch Button
The architect of momentum. Gian makes launching and scaling look effortless, combining structured testing with bold execution to deliver results that compound over time.
Media Buyer
Cassandre
Creative Problem Assassin
The strategist who turns complex challenges into seamless solutions. With an instinct for precision targeting and high-converting creatives, Cassandre ensures every campaign not only runs — but wins.
Head of Development & Operations
Deniz
Systems Builder
A builder at heart, Deniz develops robust systems, leverages AI integration, and designs reporting structures that transform data into actionable insights.
Head of People & Culture
Kyra
Culture Alchemist
The heartbeat of Icarus. Kyra transforms vision into values, feedback into growth, and challenges into alignment. She ensures the team doesn’t just work together — they thrive together.
Head of Google
Tijn
The Calm Google Force
A calm and calculated strategist whose expertise commands even Google’s attention. Tijn builds growth architectures rooted in data and intentionality, driving performance that speaks louder than words.
Founder
Henk-Jan
Captain of Controlled Chaos
The strategist who thrives at high speed. Sharp, decisive, and relentlessly focused, Henk ensures every client’s growth journey is executed with precision. He balances creativity with control — keeping Icarus on course toward breakthrough results.
Founder
Jesper
Chief Firestarter
The visionary spark behind Icarus. Builds bridges between market developments and client needs. With a knack for spotting opportunities before others do, Jesper ensures every campaign has both ambition and precision at its core.
Let’s Scale Your Brand to 6–7 Figures
You’ve seen the results and met the team. Now it’s time to design your path to 6–7 figure growth. Book your free strategy call.
Trusted by
200+ Brands
Frequently asked questions
Still have some questions? We got you covered
For who and what are your services eligible?
You can apply yourself for a GMC, but if you have an hard time setting it up, we can help you with this. For our official partner for Google Merchant Centers, please join our discord here.
I don't have a google merchant center yet, how can I start?
You can apply yourself for a GMC, but if you have an hard time setting it up, we can help you with this. For our official partner for Google Merchant Centers, please join our discord here.
Do you have a minimum contract duration?
No. We dont like to maintain clients that don't want to use our service anymore. Our contract can be canceled every month, our contract duration is 30 days.
What do you charge for Google Ads?
We love to work performance based. If the perfomance is not there, we don't get paid. Simple as that. In this case, we charge a % of the adpsend that we manage for you. In our discovery call we go over this % and the adspend you have in mind.
Does Google Ads work for every ecom company?
Yes, Google Ads essentially works for every ecom company. However, several factors such as country, niche, and the number of products determine how scalable it is.
What is your area of expertise?
Our experience mainly lies in general, fashion, pets, jewelry, supplements, technology, and toys.
What kind of term do your contracts work with?
We do not work with fixed-term contracts. The collaboration can be terminated on a monthly basis.
Does it matter in which country I have my webshop?
No, it does not matter in which country you want to run your webshop.
Still have some questions? We got you covered
Get in touch with our team. We are here to assist your with all the questions you have. We reply within 24h.